Unsurprisingly, this list is almost entirely dominated by branded searches. But we’ve decided to leave the list as is so you can see the full picture.

#KeywordSearch VolumeReturn Rate
1facebook151,500,00011.85
2youtube142,200,0006.99
3amazon87,440,0004.92
4gmail71,240,0005.92
5google63,840,0004.62
6weather43,400,0005.63
7ebay41,010,0004.96
8yahoo39,170,0008.78
9walmart31,970,0002.9
10yahoo mail31,880,0006.77
11google translate31,640,0005.7
12google maps30,560,0004.05
13craigslist27,140,0004.52
14netflix26,860,0003.55
15google docs25,100,0005.46
16translate23,520,0005.68
17home depot22,040,0002.84
18news19,110,0009.63
19fox news19,060,0009.28
20calculator17,790,0005.04
21usps tracking17,650,0003.56
22cnn17,330,0007.61
23hotmail17,020,0006.42
24google drive16,810,0004.35
25maps15,830,0003.52
26paypal15,700,0002.65
27lowes14,580,0002.76
28instagram14,350,0002.61
29msn14,030,00013.11
30amazon prime13,980,0002.71
31target13,880,0002.4
32espn13,160,0006.32
33zillow13,120,0002.89
34bank of america12,850,0004.42
35wells fargo12,690,0004.47
36twitter12,510,0003.43
37google classroom12,470,0004.98
38indeed12,290,0003.52
39best buy11,700,0002.09
40speed test10,950,0003.01
41linkedin10,880,0002.85
42aol mail10,780,00010.99
43hulu10,760,0002.44
44you tube10,740,0005.01
45pinterest10,640,0003.16
46trump10,500,00010.29
47nba10,390,0009.98
48roblox9,930,0004.84
49capital one9,720,0003.37
50traductor9,660,0008.36
51nfl9,650,0006.4
52facebook login9,470,0006.21
53costco9,400,0002.42
54youtube to mp38,510,0003.85
55ups tracking8,420,0002.57
56chase8,390,0004.29
57kohls8,220,0002.62
58reddit8,220,0003.88
59google flights7,870,0004.32
60american airlines7,750,0002.43
61bing7,650,0005.92
62etsy7,520,0002.71
63twitch7,400,0003.19
64dominos7,380,0002.12
65airbnb7,280,0002.23
66spotify6,940,0001.84
67fedex tracking6,900,0002.56
68nfl scores6,660,0006.49
69restaurants near me6,590,0002.28
70macys6,550,0002.75
71aol6,530,00010.88
72google scholar6,500,0004.72
73pizza hut6,470,0002.03
74women’s world cup 20196,270,0001.71
75usps6,190,0002.21
76expedia6,110,0002.5
77discord6,010,0002.39
78credit karma6,000,0002.32
79outlook5,970,0002.94
80southwest airlines5,710,0002.23
81verizon5,670,0002.03
82walgreens5,660,0001.95
83harbor freight5,560,0002.23
84entertainment5,400,0005.53
85pandora5,400,0002.78
86bed bath and beyond5,370,0001.94
87united airlines5,280,0002.14
88turbotax5,110,0001.8
89facebook log in5,090,0005.24
90google news5,080,0008.52
91amazon prime video4,950,0002.61
92sports4,930,0003.78
93wayfair4,880,0002.04
94fb4,830,00012.6
95solitaire4,830,00011.74
96autozone4,800,0002.06
97ikea4,800,0001.89
98timer4,790,0004.76
99spanish to english4,780,0004.42
100xfinity4,730,0002.46

SIDENOTE. We removed all NSFW queries from this list. What you see above are the top 100 “clean” search queries. Here’s the raw, uncensored list for those that want it. (You’ve been warned!)

Before we move on to the next list of trending keywords, it’s important to understand the keyword metrics that we display.

Search volume

Search volume shows how many times a given keyword gets searched for in Google per month. And, because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.

Return Rate

Return Rate shows how often a person will search for that keyword again. It is a relative metric, so RR 3.55 doesn’t mean that people perform the same search 3–4 times a month on average.

But Return Rate is very useful when comparing two keywords.

For example, the keyword “spotify” has RR 1.84, which means that people rarely search for that keyword again. (Probably because they were looking to download this app or learn what it is.)

On the other hand, “facebook” has RR 11.85, which means that people search for it quite frequently. (Probably because many people don’t have Facebook on their bookmarks bar, and Google it each time they want to access it.)

Learn more about search volume & Return Rate here.

Top 100 Google search queries around the World (as of 2020)

I know Ahrefs has a ton of customers from all around the world, and hopefully, everyone will find a fun keyword from their country on this list.

#KeywordSearch Volume
1youtube1,363,700,000
2facebook1,189,200,000
3gmail562,900,000
4google483,300,000
5hotmail349,600,000
6amazon275,300,000
7whatsapp web259,800,000
8translate201,100,000
9traductor194,300,000
10google translate192,000,000
11netflix176,700,000
12fb170,700,000
13ютуб158,500,000
14yahoo157,100,000
15instagram148,900,000
16вк140,500,000
17google maps129,200,000
18ebay123,300,000
19maps116,100,000
20yt114,500,000
21yahoo mail113,400,000
22outlook83,900,000
23twitter80,860,000
24you tube78,740,000
25tradutor78,720,000
26whatsapp68,350,000
27roblox67,260,000
28weather65,910,000
29olx62,680,000
30переводчик62,020,000
31pinterest59,500,000
32paypal53,620,000
33google drive52,220,000
34le bon coin50,190,000
35aliexpress49,660,000
36face47,550,000
37linkedin45,280,000
38news44,690,000
39you44,040,000
40msn43,950,000
41يوتيوب41,710,000
42g41,540,000
43traduction41,240,000
44google traduction40,830,000
45bbc news40,650,000
46facebook login40,160,000
47walmart39,760,000
48speed test39,190,000
49фейсбук38,810,000
50twitch38,720,000
51google docs38,520,000
52ikea38,030,000
53booking37,720,000
54friv36,250,000
55airbnb35,980,000
56одноклассники35,330,000
57y35,090,000
58nba33,400,000
59calculator33,230,000
60indeed32,980,000
61яндекс32,480,000
62banco de venezuela32,360,000
63facebook entrar31,820,000
64amazon prime31,300,000
65google tradutor30,860,000
66youtube to mp330,850,000
67mercado libre30,740,000
68speedtest30,280,000
69uol29,790,000
70mercado livre29,670,000
71craigslist29,240,000
72spotify28,770,000
73traduttore28,700,000
74facebook iniciar sesion28,430,000
75flipkart28,340,000
76google scholar27,800,000
77f27,790,000
78globo27,460,000
79home depot27,170,000
80skyscanner26,230,000
81google map25,790,000
82cnn25,150,000
83çeviri24,730,000
84discord23,250,000
85youtube mp322,990,000
86steam22,610,000
87ebay kleinanzeigen22,320,000
88irctc22,040,000
89ryanair21,840,000
90cricbuzz21,560,000
91libero mail21,540,000
92onet21,540,000
93wp21,440,000
94google classroom21,320,000
95meteo21,150,000
96fox news20,940,000
97translator20,890,000
98groupon20,660,000
99trump20,500,000
100badoo20,310,000

You can see that, as with our list of US queries, most of the top global queries are branded.

However, there are some brands that don’t make an appearance on the US list including WhatsApp, AliExpress, Friv, and Ryanair. This makes sense, as none of these are US-based companies.

There are also lots of searches for translation tools.

#KeywordSearch Volume
1translate201,100,000
2traductor194,300,000
3google translate192,000,000
4переводчик62,020,000
5traduction41,240,000
6google traduction40,830,000
7google tradutor30,860,000
8traduttore28,700,000

If we sum the search volume from these keywords, we get almost 800,000.

That means more people are searching for translations on Google than for Amazon and Hotmail combined.

Leave a Reply

Your email address will not be published. Required fields are marked *