Main duties and responsibilities include but not limited to the following;
Create and plan a variety of PPC campaigns across a range of digital channels.
Oversee accounts on search platforms (e.g. Google AdWords).
Find ways to reduce risk of click fraud.
Launch and optimize various PPC campaigns.
Produce detailed analysis and reports of campaigns.
Oversee existing campaigns and making recommendations on how to optimize them.
Keep upto date at PPC and SEM trends.
Brainstorm new and creative growth strategies.
Plan, execute and measure experiments and conversion tests
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