Unsurprisingly, this list is almost entirely dominated by branded searches. But we’ve decided to leave the list as is so you can see the full picture.

#KeywordSearch VolumeReturn Rate
1facebook151,500,00011.85
2youtube142,200,0006.99
3amazon87,440,0004.92
4gmail71,240,0005.92
5google63,840,0004.62
6weather43,400,0005.63
7ebay41,010,0004.96
8yahoo39,170,0008.78
9walmart31,970,0002.9
10yahoo mail31,880,0006.77
11google translate31,640,0005.7
12google maps30,560,0004.05
13craigslist27,140,0004.52
14netflix26,860,0003.55
15google docs25,100,0005.46
16translate23,520,0005.68
17home depot22,040,0002.84
18news19,110,0009.63
19fox news19,060,0009.28
20calculator17,790,0005.04
21usps tracking17,650,0003.56
22cnn17,330,0007.61
23hotmail17,020,0006.42
24google drive16,810,0004.35
25maps15,830,0003.52
26paypal15,700,0002.65
27lowes14,580,0002.76
28instagram14,350,0002.61
29msn14,030,00013.11
30amazon prime13,980,0002.71
31target13,880,0002.4
32espn13,160,0006.32
33zillow13,120,0002.89
34bank of america12,850,0004.42
35wells fargo12,690,0004.47
36twitter12,510,0003.43
37google classroom12,470,0004.98
38indeed12,290,0003.52
39best buy11,700,0002.09
40speed test10,950,0003.01
41linkedin10,880,0002.85
42aol mail10,780,00010.99
43hulu10,760,0002.44
44you tube10,740,0005.01
45pinterest10,640,0003.16
46trump10,500,00010.29
47nba10,390,0009.98
48roblox9,930,0004.84
49capital one9,720,0003.37
50traductor9,660,0008.36
51nfl9,650,0006.4
52facebook login9,470,0006.21
53costco9,400,0002.42
54youtube to mp38,510,0003.85
55ups tracking8,420,0002.57
56chase8,390,0004.29
57kohls8,220,0002.62
58reddit8,220,0003.88
59google flights7,870,0004.32
60american airlines7,750,0002.43
61bing7,650,0005.92
62etsy7,520,0002.71
63twitch7,400,0003.19
64dominos7,380,0002.12
65airbnb7,280,0002.23
66spotify6,940,0001.84
67fedex tracking6,900,0002.56
68nfl scores6,660,0006.49
69restaurants near me6,590,0002.28
70macys6,550,0002.75
71aol6,530,00010.88
72google scholar6,500,0004.72
73pizza hut6,470,0002.03
74women’s world cup 20196,270,0001.71
75usps6,190,0002.21
76expedia6,110,0002.5
77discord6,010,0002.39
78credit karma6,000,0002.32
79outlook5,970,0002.94
80southwest airlines5,710,0002.23
81verizon5,670,0002.03
82walgreens5,660,0001.95
83harbor freight5,560,0002.23
84entertainment5,400,0005.53
85pandora5,400,0002.78
86bed bath and beyond5,370,0001.94
87united airlines5,280,0002.14
88turbotax5,110,0001.8
89facebook log in5,090,0005.24
90google news5,080,0008.52
91amazon prime video4,950,0002.61
92sports4,930,0003.78
93wayfair4,880,0002.04
94fb4,830,00012.6
95solitaire4,830,00011.74
96autozone4,800,0002.06
97ikea4,800,0001.89
98timer4,790,0004.76
99spanish to english4,780,0004.42
100xfinity4,730,0002.46

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